Client: SCA Tissue North America

Goal: Enlighten Plant Managers on media management during a crisis.

MCS Solution: Conduct an MCS led, live, interactive seminar.

Title: "4 "C" the Outcome"

What would you do if four television crews, three radio station reporters and a half a dozen newspaper journalists arrived at your corporate front door? Would you react in a way that would preserve the reputation of your organization?

"4 "C" the Outcome", a varied-length, live, executive media training seminar available through MCS, was recently experienced by numerous nationwide plant managers and support staff of SCA Tissue North America. “With the 24-hour news cycle the media beast must be fed,” reveals MCS President Thomas McHenry. “An employee’s reaction can escalate an incident, real or perceived, from a local story to a national or international crisis incident, which can be detrimental to an organization and its stakeholders.”

CLIENT: TD Financial Group/Commerce Bank

GOAL: Lighten the nervousness surrounding a corporate acquisition.

MCS SOLUTION: Take an amusing glance at common traits between both entities.

TITLE: "WHO RULES THE ICE"

CLIENT: Sunshine Foundation

GOAL: Inform, enlighten and motivate varied audiences to take advantage of, become involved with, or donate time or money to the Sunshine Foundation.

MCS SOLUTION: Create and develop a multi-faceted, multi-functional, interactive instrument based on the mantra of the Sunshine Foundation. Each segment of the DVD is to focus on the children, the families and the foundation's mission to make "Dreams Come True".

TITLE: "DREAMS COME TRUE"

CLIENT: Commerce Bank, NA

GOAL: Reduce consumer loan paperwork exceptions during the loan closing process while increasing customer satisfaction.

MCS SOLUTION: Create a "live" entertaining reference tool that is always available to the Customer Service Representatives.

TITLE: "LC and the WOW! Close"

The interactive DVD is comprised of 14 audience-directed scenarios and a Loan Lingo reference section. "Each scenario addresses a leading issue in the process and required the audience to choose and learn from their selections. LC, our magical mini expert, appeared in each scenario to aid the CSRs and the audience to the correct solution," outlined Tom McHenry, Program Designer and President of MCS.

"Each process has its own set of words, jargon or lingo," clarified MCS' Director of Production Services, George Liberi. "Loan Closings are no exception. The Loan Lingo section on the DVD has a selectable dictionary right on the disc."

Greenberg wrapped up the whole program, "Entertaining education, active learning for our CSRs and a dictionary on a disc. We significantly reduced exceptions in the loan closing process and were WOWed by the creativity of MCS team."

CLIENT: Muller Automotive Group

GOAL: Craft a refreshed brand scheme for two Toyota Dealerships and Services Centers.

MCS SOLUTION: Design thrilling modules that can be utilized in broadcast commercial campaigns, group presentations and on the website.

TITLE: "BE A PART OF THE TEAM!"

"I've had people in the barber shop I don't know and secretaries in offices come up to me and say, 'I want to be Part of the Team.' This is a powerful branding campaign," extols Paul Muller, CEO of the Muller Automotive Group, himself a regular element in the on-going commercial campaign.

Any purchase is based on a comfort factor the buyer has with a retail operation. The MCS Design Team created a bond between the buyer (existing and potential customers) and the retail operation - Team Toyota. "The employees and customers are having a blast appearing in the commercials. Every month we produce 3 spots that feature 2 customers and 2 employees. We keep hearing great stories like Paul's," declared George Liberi, MCS Director of Production Services. "This branding campaign is memorable with customers, and is driving sales. A true win-win," stated Chris Branchide, Director of Marketing for Muller Automotive.

"Be a Part of the Team!" has also been extended to the newly constructed Team Toyota Service Center, the largest Toyota Service Center on the East Coast. MCS has created TV commercials, web segments and in-house point-of-purchase modules to reinforce the brand. Are you Part of the TEAM?

GOAL: Generate excitement in both children and their parents that JCC Camps at Medford are the premier, fun summer camps to attend.

MCS SOLUTION: Design fun, thrilling modules that can be utilized in group presentations and on the web, specifically focused to the target audience, the parents or the children.

TITLES: "WHY KIDS LOVE IT"
tttttttttttttttttttttttttAND
ttttttttttt"WHY PARENTS LOVE IT"

"The challenge was to create a program that oozed with fun for the children in the audience. Plus present an image to the parents that the JCC camps of Medford is a safe and memorable camp," explained Tom McHenry, Creative Director for McHenry Creative Services.

"We have two distinct programs: Summer Camps at Katz JCC and Open Hearts - Open Doors for special needs children. Although each program has a unique message," detailed Aaron Greenberg, JCC Camps Director, "the team at MCS understood our needs, interacted with the campers and counselors and created two powerful, entertaining programs." Denna Sherman, JCC Camps Assistant Director, added, "We now have a DVD with both programs for use in presentations, plus we have snippets featured on our web site. We're getting many positive responses."

"The most powerful delivery method is from the mouth of babes," explained George Liberi, MCS Director of Production Services."Interviews of the young campers, the counselors and the parents were pooled to create a sincere, energetic narrative married with footage from the water parks, rock climbing, kickball, the petting zoo, arts, crafts and much more to compile two entertaining, informative, memorable programs. The fun we had is evident in every scene. I wish camp was that much fun when I was young."

CLIENT: TD Financial Group/Commerce Bank

GOAL: Celebrate Company history and trigger excitement for future potential of merger.

MCS SOLUTION: Design a visually compelling, memorable, rapid-fire look at the past followed by a poignant series of animations depicting the potential. Conceive various delivery avenues (live events, intranet and via DVD) to maximize impact throughout two organizations.

TITLE: "Here and Now!"

A merger can be a traumatic experience for all parties. Swift action to fortify the feelings of the employees is paramount to the swift success of the union.

Toronto Domion (TD) Financial Group in Canada acquired Commerce Bank, after Commerce's 30 years of growing a community bank from its inception in Cherry Hill, NJ. "The challenge was to create positive impact in a concise manner at all levels of both operations" explained Tom McHenry, President of MCS, Inc. After reviewing over a decade of various types of footage, the images that most emotionally depicted the Commerce WOW! Culture were intermingled in a visually exciting design. (HERE) The future impact of the combined companies was illustrated at the end of the program to ensure the audience a memorable peek at the potential ahead. (AND NOW!)

David Flaherty, Senior VP of Marketing for Commerce, expressed, "Although only a few minutes long, this program truly encapsulated the Commerce culture to both audiences while energizing everyone involved in the TD/Commerce deal."

McHenry Creative also outlined and instituted playback of this program via various avenues - several live meetings, release on company intranets and delivery of DVDs to various locations in the US and Canada.

CLIENT: Pennsylvania Comm Bancorp Inc
CLIENT: Commerce Bank - Harrisburg, PA
CLIENT: Franchisee of Commerce Bancorp

GOAL: Drive home the importance of remembering the WOW! with customers and coworkers, every day.

MCS SOLUTION: Create an entertaining training component that demonstrates many ways to WOW! customers, while reinforcing The WOW! as a Customer Service mantra for employees.

TITLE: "How Ya Wow'n?"

Candid Camera kept the audience on its toes because you never knew when someone would come up to you and say ….

"How ya Wow'n?" utilizes similar scenarios to illicit heartfelt, spontaneous responses from Commerce employees when surprised by an interviewer with the question, "How ya Wow'n?"

" 'How ya WOW'n?' is a big part of our Customer Service curriculum and is used with two other modules in our orientation classes know as Traditions," outlined Dean of Commerce University, Patricia Noel. "MCS' insight into interactive training, along with the fun evident in all the modules they produced for our training classes, impacts our students and in turn bolsters our 'WOW! The Customer' philosophy."

"How ya WOW'n?" shares a training DVD with "C Live", a newscast featuring an in-depth interview with Commerce CEO Gary Nalbandian detailing the birth of Commerce, the WOW! Philosophy and the future growth of the company, and "You Too Can WOW!", a visual montage emphasizing the strengths and growth of Commerce. This module is used in the classroom and during community and job fair exhibits to generate discussion points.

"The modules "How ya WOW'n?" "C Live" and "You Too Can WOW!" are informative, entertaining, bolster retention of information and are portable. The DVDs are used in the classroom, in the retail environment and during exhibits, taking the message directly to the audiences," concludes Tom McHenry of McHenry Creative Services, Inc.

CLIENT: Commerce Bank

GOAL: Re-energize 13,000 Commerce Employees subsequent to company wide employee recognition event.

MCS SOLUTION: Create an interactive, multimedia DVD encapsulating the energy and impact of the event. Allow audience to relive the 3-hour event through concise, entertaining modules.

TITLE: "CIRQUE DU WOW! AWARDS"

Enthusiastic Commerce employees from 9 states packed Radio City Music Hall in anticipation of the announcement of 81 WOW! Awards winners. Attendees took special delight in the 4 dance extravaganzas performed by over 350 fellow employees and savored the song stylings of the employee finalists in the Commerce Idol contest, as well as getting a sneak peak at the new Commerce TV campaign - not to mention Regis and Kelly Live - all in one night!

"This one night can continue to energize, motivate and excite employees to WOW! each Commerce Customer and reinforce the benefits of being a Commerce employee," announced Tom McHenry, Creative Director of MCS, Inc. The MCS Team sorted through over 18 hours of footage to create "Cirque Du WOW! - The DVD" with 4 selectable menus and 15 independent segments all on one action-packed disc.

"Cirque Du WOW! - The DVD" was sent to every employee so they could experience again the excitement of the WOW! Awards and share the fun with family and friends. "This perpetuates the Commerce WOW! Culture," explained David Flaherty, SVP of Marketing at Commerce Bank.

Viewers can choose highlights from 3 WOW! Awards, featuring 4 Commerce divisions, on the DVD. They can search a database of winners, view the MCS produced Commerce Idol documentary "110 to 1," see the full performances of each finalist, experience each employee dance number, check out the Commerce TV commercials, enjoy the banter of Regis and Kelly or proudly partake in the presentation to the company of the JD Powers Award for Customer Service.